Our story

Back in 2022, I was just a teenage girl in a small city in Canada, scrolling through online stores and finding nothing that felt like me.

Everything was the same. Fast fashion, made for someone else, in styles I'd never wear. I wanted pieces that matched how I actually wanted to show up; confident, stylish, real. But that brand didn't exist yet.

So I built it.

From my bedroom, in a rivershore city most people have never heard of, I spent a year teaching myself everything; the website, the products, the brand. My first customers were my friends, my family, my neighbors. Every sale went back into making Astraya more real.

I designed the pieces myself. I called suppliers until I found ones I trusted. Customer experience wasn't a strategy, it was personal. Because I knew exactly how it felt to be let down by a brand that didn't care.

The name? That was my grandmother's. She was Greek, and she was everything, strength, elegance, warmth. Astraya carries that with it, always.

Today we're a full team, shipping tens of orders every day. Other brands and creators believed in us early, and helped us launch our first drop. We've grown more than I ever imagined from that small bedroom.

But one thing hasn't changed, the reason this brand exists. To give girls like me a place where they actually belong. Affordable. Stylish. Cared for.

That's Astraya. That's always been Astraya.